Good Story: has an inventory of surf hotels and internationally recognized surf schools and camps for both novice and experienced surfers. Thermal: offers a handpicked collection of the best surf trips in the world, with a focus on amazing guides who create one-of-a-kind, authentic experiences. Today, the top-revenue generating Surf & Sport OTAs include: Travelers are looking for more outdoor experiences,Īnd seek out properties that cater to their needs. Surfers spent more than $32 billion USD annually surfing abroad. Surf tourism has been popularized across 93 countries, and prior to the pandemic, a population of 35 million Highest niche revenue-generating OTAs | Surf & Sports In the niche OTA market, many new channels have emerged over the past few years, especially surf & sport OTAs and luxury OTAs. Niche OTAs are an essential part of any property’s online distribution strategy as they build loyalty and encourage direct bookings. When the guests check-in, you can show them where the best surf is in town to improve the guest experience.Īfter a guest’s first trip is booked through a niche OTA, the guest will likely forego OTAs for their next trip in favor of booking directly on the hotel website. For example, if you have a property close to the beach, you can find local surf instructors to partner with and offer lessons through your booking engine to attract surfers. Once you identify what guest segments make sense for your property, you can look into local partnerships to expand your offerings to provide a more tailored experience that complements your guests’ travel plans. Independent hotels can maximize on the value niche OTAs offer as they are usually built to target more specific guest segments. Many niches exist today, including OTAs for skiers,Ĭampers or glampers, adventure travelers, luxury travelers, and more. Niche OTAs are online travel agencies catering to specific audiences and travel needs. Highest niche revenue-generating OTAs What are niche OTAs?

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